It doesn’t matter if it’s good or bad, the point is it’s immediately recognizable.Īnd this is what your brand needs! A logo that connects your customers with your brand. You’ll know that Apple stands for sleek designs and technology, that the famous Nike Swoosh is a symbol for sports and high energy, and that McDonald’s is known worldwide for burgers and fries. They don’t need any text or description for their logo. They will know what to expect.Įstablished companies like Apple, Nike and McDonald’s are a perfect example. They see your logo and connect all their experiences with the brand. It’s a unique way to show customers who you are. A good logo helps people to recognize your company and sets you apart from the competition. If you have a company or brand, having a logo is a no brainer.
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